Ekowarehouse on Welltodo Global: Our CEO Talks About Asia's Organic Market- Media Alert

Sonalie Figueiras, Founder and CEO of Hong Kong’s most popular eco-wellness platform, Green Queen and Ekowarehouse, agrees that food safety concerns are a primary driver in the region. “In Asia, and particularly in China where food scandals are rife, people are concerned primarily with the safety of their food. However, in recent years, health has definitely become a driving factor in the demand for organic too.”

While Hong Kong has no organic legislation in place, currently 35 percent of the population say they have purchased organic. At least 75 percent of organic food is sold through supermarkets and health shops – perfect for the large expat population, but a possible barrier for locals according to Figueiras.

“Hong Kong people visit the city’s wet markets on a daily basis and want their fruits and vegetables as fresh as possible. But, most wet markets don’t have organic produce stalls, and the city has few local organic farms. As such, supply is a challenge, and has an impact on local consumer behaviour.”

Spotting local supply as a problem, Figueiras established Ekowarehouse, the world’s largest and only global trade platform for certified organic and ecolabel products. “The mission of Ekowarehouse is not specific to Asia, but the lack of local players and the high price of imported goods make it challenging to get organic products to the entire population,” explains Figueiras. “Ekowarehouse helps those in the region as it is a one-stop-shop for certified suppliers and buyers.”

Read more at Welltodo Global

Photo credit: Green Queen